Draft text for posters

A well known museum which focuses on the display of furniture and interior design, Frank Gehry’s Vitra Design Museum is a work of art itself. By using it as a starting point for this project, my aim was to further develop this building’s best features and to create another style which can reflect on my own ideas.

Shifting the original environment to a rock garden, both the museum and its location reflect on their compositional qualities for they give a strong visual impact to their viewers. A place where design is highly valued, it needed a surrounding which is equally as valuable to bring out the significance of design. These rock gardens are highly praised and respected in places like Japan for they are not only visually pleasing, they are also a mean for psychological benefits. It calms the mind by bringing out the tranquillity of the surrounding using natural stones and vegetation. By creating this atmosphere, visitors will have a better sensation when admiring the works inside the Vitra Design Museum.

In order to further develop the idea of calmness, my re-envision idea for the museum itself was to make it look visually “lighter”, minimising stress to the eye. To do this, my first task was to subtract different parts of the building accordingly, allowing it to look not as crowded. Installing glass facades around the museum also created a much lighter feeling because of the additional transparency.

In terms of material, I changed the timber roof to a warm brown colour for it gives a more comfortable atmosphere. Simple concrete was used for the interior floor and blue tinted glass for the facades so it could lightly give the museum a bit of colour. The choice of the blue tinted glass also came from a psychological viewpoint for this colour is often described as “peaceful” and “tranquil” and is also associated with feelings of calmness and serenity. This worked well with the stone garden environment as part of the re-envision.